Ride-Sharing Apps and Tourism in San José, Costa Rica
Published June 15, 2026
Costa Rica's Chamber of Tourism (Canatur) has criticized the use of ride-sharing apps like Uber for promoting tourism to San José and other destinations, citing regulatory and fair competition concerns.
Ride-Sharing Apps Criticized for Tourism Promotion
Costa Rica's National Chamber of Tourism (Canatur) has voiced criticism regarding the use of ride-sharing applications, such as Uber, in promotional campaigns for the country's tourism sector. Canatur argues that official tourism promotion should prioritize legally operating, formal transport providers according to ticotimes.net.
This stance follows a recent incident where Uber's promotional collaboration with the 'Costa Rica' brand and the 'Camino a Costa Rica' portal was terminated due to objections from tourism transport operators according to ticotimes.net.
Regulatory Concerns and Fair Competition
Canatur and the Asociación de Transportistas de Turismo assert that promoting ride-sharing apps without addressing their regulatory status sends an inappropriate message and creates an uneven playing field. Formal transport providers are mandated to adhere to various regulations, including licenses, social security contributions, insurance, inspections, certifications, permits, and taxes according to ticotimes.net.
This ongoing discussion highlights a tension within Costa Rica's tourism industry between the convenience offered by popular ride-hailing services and the established, regulated system of tourism transportation according to ticotimes.net.
Global Prevalence of Ride-Sharing for Travelers
Despite the local debate, Uber has reported that over 1.6 million tourist users utilize their services across more than 130 countries. This indicates the significant integration of such applications into the travel experiences of visitors to various destinations, including major tourist centers and cities like San José according to ticotimes.net.
Key Takeaways
- Canatur criticizes using ride-sharing apps for official Costa Rica tourism promotion.
- The criticism stems from regulatory concerns and questions of fair competition with formal transport providers.
- A promotional tie-in between Uber and Costa Rica tourism was recently canceled due to backlash.
- Formal transport operators must comply with licenses, social security, insurance, inspections, certifications, permits, and taxes.
- Ride-sharing apps are widely used by tourists globally, with Uber reporting over 1.6 million tourist users across 130+ countries.
Sources & further reading
- Canatur Criticizes Ride-Sharing Apps Being Used to Promote Costa Rica — ticotimes.net (June 9, 2026)