London Launches £7M Global Tourism Campaign
Published June 15, 2026
London is investing £7 million in a new global tourism campaign to combat misinformation and promote the city's cultural and economic strengths.
London to Launch £7M Global Tourism Campaign
London Mayor Sadiq Khan has announced a new £7 million global tourism-promotional campaign, led by London & Partners, set to launch in September. The initiative aims to counter online misinformation about London and will target audiences in Europe, the United States, and Asia according to The Standard.
Combating Misinformation and Promoting London's Strengths
The campaign directly addresses a rise in social media posts portraying London negatively. Mayor Khan described the online environment as a “relentless attack of lies and hatred,” framing the campaign as an effort to protect London’s tourism reputation The Standard reports. The campaign will highlight London’s heritage, culture, creativity, and its role in innovation and trade according to The Standard.
Key Takeaways
- London is investing £7 million in a global tourism campaign.
- The campaign, led by London & Partners, launches in September.
- It will target Europe, the United States, and Asia.
- The initiative seeks to counter online misinformation about London.
- The campaign will promote London's heritage, culture, and innovation.
Sources & further reading
- Sadiq Khan hits out at 'relentless attack of lies and hatred' as mayor announces £7m London tourism campaign | The Standard — standard.co.uk (June 15, 2026)