Greece Promotes Santorini to Korean Travelers
Published June 15, 2026
Greece is working to attract more Korean tourists by promoting destinations like Santorini and improving travel connectivity, according to a recent tourism showcase in Seoul.
Greece Seeks to Attract Korean Travelers
Greece is actively working to broaden its appeal to Korean tourists through initiatives like the “Greece: A 365 Day Destination” tourism showcase held in Seoul. This event, organized by the Greek Embassy and the Greek National Tourism Organisation, aimed to strengthen travel ties with Korea and increase future Korean visitation to Greece [1].
Santorini Highlighted for Its History and Culture
A key focus of the showcase was to project Santorini’s image to Korean travelers, emphasizing its cultural appeal alongside Greece’s wider offerings. Santorini City Council President Georgia Nomikou presented on the island's 7,000-year history and significant archaeological sites, including Akrotiri and Thera [1].
Improving Travel Connectivity
Efforts are also underway to enhance travel between Korea and Greece. Ioanna Papadopoulou of Athens International Airport highlighted Greece’s connectivity and discussed plans to improve direct travel options [1]. Greek Ambassador Loukas Tsokos emphasized tourism's role as a cultural and economic link [1].
Key Takeaways
- Greece is promoting itself as a year-round destination to Korean travelers.
- Santorini's historical and cultural sites are a key draw for potential tourists.
- Efforts are being made to improve travel connectivity between Korea and Greece.
Sources & further reading
- Greece eyes more Korean travelers through Santorini tourism showcase in Seoul - The Korea Times — koreatimes.co.kr (June 10, 2026)