Costa Rica Shifts Tourism Focus with Looser Rules and Expanded Flights
Published June 15, 2026
Costa Rica's new tourism chief, Marcos Borges, aims to boost arrivals and investment through a business-friendly approach, including regulatory reforms and increased flight connectivity.
New Tourism Strategy Underway
Costa Rica's tourism leadership is adopting a more business-friendly strategy to accelerate investment and enhance air connectivity according to ticotimes.net. Marcos Borges, the new head of the Costa Rican Tourism Institute (ICT), is reviewing existing regulations to streamline processes and maintain a focus on sustainability.
Regulatory Reforms and Environmental Permitting
Near-term changes include easing bottlenecks in environmental permitting, particularly in the Pacific south region. These reforms are part of an effort to reduce red tape and foster investment as reported by ticotimes.net.
Expanded Air Connectivity
Efforts to expand flight options are a key part of the new strategy. Plans include keeping Liberia’s air hub open 24 hours and studying the possibility of an international airport in the southern Pacific area (ticotimes.net). New direct routes from the U.S. are being pursued, such as Nashville–Liberia, and overall U.S.-Costa Rica connectivity is set to increase. For European travelers, the focus is on more frequent flights from Germany, and securing direct links to Italy and Scandinavia, while maintaining strong connections with France (ticotimes.net). Additionally, British Airways intends to increase its service to London Heathrow to five weekly flights (ticotimes.net).
Key Takeaways
- Costa Rica's new tourism strategy aims for a more business-friendly environment.
- Regulatory reforms will focus on easing environmental permitting in regions like the Pacific south.
- Liberia’s air hub may operate 24 hours, and a new international airport in the southern Pacific is under consideration.
- Direct flights from the U.S. and increased European connectivity are priorities.
- British Airways plans to increase flights to London Heathrow to five times per week.
Sources & further reading
- Costa Rica's New Tourism Chief Bets on Looser Rules and More Flights — ticotimes.net (June 14, 2026)