Colombia Wins First U.S. Effie Award for Tourism Campaign
Published June 15, 2026
Colombia has secured its first Effie Award in the United States for its "Humanimal Tourism" campaign, part of the "Colombia, The Country of Beauty" brand, highlighting its innovative approach to tourism promotion.
Colombia Wins First U.S. Effie Award
Colombia has received its inaugural Effie Award in the United States, earning a Silver in the Performance Marketing / Digital category. The award recognizes ProColombia’s “Humanimal Tourism” campaign, which operates within the broader “Colombia, The Country of Beauty” brand. This achievement highlights Colombia’s data-driven methods in promoting international tourism (prnewswire.com).
Innovative Tourism Promotion
The “Humanimal Tourism” campaign is characterized by its blend of creativity, technology, analytics, and sustainability. It aims to showcase Colombia's biodiversity as a key tourism asset. The campaign has achieved significant international exposure, including placements in prominent locations such as Times Square, the Burj Khalifa, and The Sphere, which has influenced traveler perceptions (prnewswire.com).
Key Takeaways
- Colombia’s "Humanimal Tourism" campaign won a Silver Effie Award in the U.S.
- The campaign, part of "Colombia, The Country of Beauty," focuses on data-driven tourism promotion.
- The initiative highlights Colombia's biodiversity and sustainability.
- International visibility for the campaign included Times Square and the Burj Khalifa.
Sources & further reading
- Colombia Earns Its First-Ever Effie Award in the United States — prnewswire.com (June 4, 2026)