Cartagena Intensifies National Tourism Promotion
Published June 15, 2026
Cartagena de Indias recently concluded a successful national promotional caravan, aiming to boost mid-year tourism and reinforce its position as a premier Colombian destination. The initiative involved training travel agents and generating significant business opportunities.
Promotional Caravan Concludes
Cartagena de Indias, through Corpoturismo and ASOTELCA, has completed a promotional caravan across four Colombian cities: Cali, Bogotá, Bucaramanga, and Medellín. This initiative aimed to strengthen national tourism and promote Cartagena as a leading destination (cartagenaenlinea.com, caracol.com.co).
Travel Agent Engagement and Economic Impact
The caravan successfully trained 226 travel agents and generated 475 concrete business opportunities. This effort is projected to have an economic impact of approximately 918 million pesos, with a six-month window for commercialization, according to reports (cartagenaenlinea.com, caracol.com.co).
Showcasing the 'Cartagena Desde Siempre' Brand
The initiative also served to showcase the refreshed 'Cartagena Desde Siempre' brand. The objective is to bolster mid-year tourism and position Cartagena as Colombia’s premier vacation and corporate destination (cartagenaenlinea.com). Participating hotels and local operators, including some from Santa Marta, highlighted their competitive advantages to national buyers (caracol.com.co).
Key Takeaways
- Cartagena de Indias completed a national promotional caravan to boost tourism.
- The caravan visited Cali, Bogotá, Bucaramanga, and Medellín.
- 226 travel agents were trained, leading to 475 business opportunities.
- The economic impact is estimated at 918 million pesos over six months.
- The 'Cartagena Desde Siempre' brand was promoted to reinforce its status as a top vacation and corporate spot.
Sources & further reading
- Cartagena de Indias refuerza su promoción turística nacional con exitosa caravana de promoción - Cartagena en Linea — cartagenaenlinea.com (May 27, 2026)